#Effies2025 | Ogilvy and VW: Creating campaigns for societal change
Update: 2025-11-27
Description
Ogilvy’s lead strategist Zoe Willems, on how advertising can affect real change…
One of only four Gold Effies awarded last month at the ACA Effie Awards, the Volkswagen Night School: Rewriting the Rules of the Road campaign from Ogilvy is an example of how traditional marketing has changed, and a campaign can bring about real societal change. #Effies2025 | Ogilvy and VW: Creating campaigns for societal change · BizTakeouts: Soundbyte-size business news >>TO GO
One of only four Gold Effies awarded last month at the ACA Effie Awards, the Volkswagen Night School: Rewriting the Rules of the Road campaign from Ogilvy is an example of how traditional marketing has changed, and a campaign can bring about real societal change. #Effies2025 | Ogilvy and VW: Creating campaigns for societal change · BizTakeouts: Soundbyte-size business news >>TO GO
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